First off, I’ve been fairly impressed with Google lately. While most of the world (including me until recently) doesn’t ever interface with any human at Google (which is why they have such a great business model), FundingUniverse has shown up on Google’s “radar screen” in the last few months because we have such a large adwords strategy.
I guess that if your monthly adwords account grows to a certain level, they assign an account manager/team to your account to help you optimize and grow your adwords strategy. They also provide a Google Line of Credit so that you can change the billing from your credit card to a monthly invoice.
Anyway… that’s a whole other story. Back to Christmas…
Recently, we received a gift in the mail from Google (something else that must happen once you reach a certain level of adwords). Besides a very cool 2 GB USB storage device (that is the size of a credit card), they also included a $100 “gift certificate” to the website DonorsChoose.org. I hadn’t heard of DonorsChoose before, but it is a pretty cool website that allows you to donate to a school/service project of your choice.
So instead of Google just making huge donations to a small handful of charities, they give us the freedom to choose a project by giving us a $100 DonorsChoose gift card.
Google: I like it.
