H3 Tec, a company here in Utah, recently purchased a full-page ad in the USA Today to attract the attention of Ed Zander, Chairman & CEO of Motorola. Apparently, the founder of H3 Tec, Charles Christensen, has invented a technology that can detect any element or compound from up to 2 miles away.
For example:
- If you are walking out in the desert, the technology could detect oil within 2 miles
- If you are at the airport, the technology could detect any hazardous element or compound on the plane
- If you are up in the mtns., the technology could detect gold
Starting to get the idea? If not, here is a more extensive demo.
Anyway… back to the full page ad. Talk about a gutsy marketing strategy! If you haven’t clicked on the link above (the full-page ad), you need to. Charles left his personal email and cell phone on the ad and went all out to attract the attention of Motorola’s CEO.
Some people that have talked to Charles said that a lot more people than Ed ended up calling his cell phone; Eric Schmidt (CEO of Google), Steve Jobs (Apple), and others also called him expressing interest.
To me, this is all pretty far-fetched. Sounds like a story out of the tabloids… but I’m very anxious to find out. Has anyone else heard anything about this story?
